About Us

Ochach was founded in March 2018, headquartered in Guangzhou, China, by a young team that loves fashion and design. The brand initially took “light fashion” as its core positioning, focusing on the daily wear needs of young urban women, and tested the market through online channels by launching its first series “Urban Wanderer”, which focuses on simple lines and soft tones, and quickly attracted young consumers who are in pursuit of cost-effectiveness and It quickly attracted young consumers who are in pursuit of cost-effectiveness and quality.


In June 2020, Ochach formally expanded its online platform, entering mainstream e-commerce channels and launching the brand's official website at the same time. At this stage, the brand clarified the design concept of “confident, diversified, and sustainable”. It launched the “New Power in the Workplace” series, which combines commuting clothes with casual elements, such as detachable blazers and multifunctional dresses, to meet the needs of women in different scenarios. The “New Power in Workplace” series combines commuter wear with casual elements, such as detachable blazers and multifunctional dresses, to meet women's needs in different scenarios. The number of online users exceeded 100,000 within six months, making it a dark horse among emerging women's apparel brands.


In September 2022, Ochach opened its first offline experience store in Guangzhou, which was designed with the concept of an “open closet”, blending Nordic minimalism with oriental aesthetics to create an immersive shopping space. At the same time, the brand launched the high-end branch line “Ochach Studio”, using environmentally friendly fabrics and handmade customized craftsmanship, to strengthen the brand's high-end image. By the end of 2023, there will be 15 physical stores nationwide, covering first-tier and new first-tier cities.